The main task in this men’s fashion photo shoot was to remove all of the dirts which made the chaos in the picture. Primarily I had to focus my retouch on the men’s clothes because this was the subject of the advertising campaign but also very important was to align the skin texture and hair correction.
This was a very demanding photo. Mostly because it has many objects which needed to be removed like cars or posts. As you can imagine the removed objects had to be patched so it required some photo manipulation. Also, I needed to maintain the uniform grainy image while making all of those changes.
The photos campaign was aimed at the car. Every unnecessary object had to be removed to make people attention focused on the hero (car). Starting from the windows’ reflections and ending with all of the dirts on the ground and walls.
The main goal in interior photo retouching is achieving an extra clean look of the room. It means that all of the cables, power points or vents had to be removed. Also, it’s very important to focus on the fabric. The bedding needs to look like it came straight from ironing.
The most important task in this photo shoot was to uniform the background to look the same in each picture. Further, it was necessary to focus on the clothes to make them free from wrinkles or any other dirts. Last but not least I had to improve the colors and underlining the tattoos so the photos could look more expressive.
The main goal was to unify the skin by using a frequency separation technique. Also, I needed to take a closer look at the details like removing redness in the eyes or soften the mouth.
When it comes to broadly understood e-commerce retouch it is never a one ground rule. The approach has to be very general. Mostly I had to focus on the clothes, however, sometimes I had to improve the model as well.
The Scandinavian approach is „less is more” and for years this philosophy for Greta has worked perfectly. In this case, retouching is mostly focused on unifying the background, improving the skin and cropping the photo.
Jackie’s is another example of Swedish minimalism which works perfectly fine. I was responsible for removing the background, improving the skin and cropping the photos to make them unified and elegant.
Even the best photo shoot might be difficult to reach the expected effect especially when it comes to glitter products. In this case, my main goal was to heroing the glam heels and make them more visible. Very important was skin retouch and background cleaning.
The photoshoot for WeAreDone.co was focused on their products which are baseball caps. However, the philosophy of the company is more than just caps. I had to focus on general retouch and make the model look as good as it’s possible.
These beautiful girls did not require almost any of my retouch work but in a few places, I had to focus on their clothes. There was a lot of work with the background improvement because there were some elements which were disturbing and useless for the picture look and feel.